Serra 280 sales event
Three Brand September Sales Event
Three brands. One lot. Four days of event pricing. Honda, Nissan and Ford at Serra Honda of Sylacauga, Serra Nissan of Sylacauga and Tony Serra Ford, on one stretch of US Highway 280 in Sylacauga, Alabama.
The event opens Thu, Sep 24 at 8:00am CT and closes Sun, Sep 27 at 8:00pm CT. Every time on this page is US Central Time at the dealership, not the visitor's own clock.
What this event is
A Serra 280 event is a short window — days, not a month — when all of the participating stores run event pricing at once. You compare Honda, Nissan and Ford in a single trip, the vehicles on the page are the vehicles on the lot, and the deadline is the real one.
Live offers, the event inventory grid and the countdown are rendered from the live feeds when the page loads, so nothing on this page is a remembered number.
Three rules we do not bend
The countdown ends when the event ends
No evergreen timer, no per-visitor reset, no "extended!" banner that restarts the clock. If it says Sunday at 8pm, pricing changes Sunday at 8:01pm.
Every vehicle shown is in stock
The grid is read from the live inventory feed across all three lots, so a vehicle that sells during the event leaves the page.
Every offer says who actually qualifies
Military, college grad, conquest, loyalty and financing-contingent offers carry their qualification next to the number, never a stacked total nobody can get.
Where the event happens
- Serra Honda of Sylacauga — 40941 US Highway 280, Sylacauga, AL 35150. (256) 245-5000
- Serra Nissan of Sylacauga — 80 James Payton Blvd, Sylacauga, AL 35150. (256) 245-5000
- Tony Serra Ford — 40905 US Highway 280, Sylacauga, AL 35150. (256) 401-0218
Road miles to Serra 280: Birmingham 51 miles, Chelsea 30 miles, Childersburg 8 miles, Talladega 21 miles, Alexander City 26 miles. These are measured driving distances; towns whose distance we have not verified are left off rather than estimated.
Event hours: Thu–Sat 8:00am–9:00pm; Sun 12:00pm–8:00pm.
Disclosures
Every price is the vehicle price plus tax, title, license and a $499 documentation fee. Vehicles are subject to prior sale — the grid is read from the live inventory feed, so a vehicle that sells leaves the page. Manufacturer offers carry their own eligibility requirements and expiration dates, stated next to each offer; see dealer for details.
- All prices plus tax, title, license, and a $499 documentation fee.
- Vehicles subject to prior sale.
- Manufacturer offers carry their own eligibility requirements and expiration dates; see dealer for details.
See all Serra 280 sales events, browse inventory, or call (256) 245-5000.