Sales events with real deadlines.

Which Serra 280 event is next?

Three Brand September Sales Event runs Thu, Sep 24 through Sun, Sep 27, 2026, ending at 8:00pm CT at Serra Honda of Sylacauga, Serra Nissan of Sylacauga and Tony Serra Ford. Three brands. One lot. Four days of event pricing.

Event pricing ends when the countdown does. There is no extension and no reset.

How our events work

The countdown ends when the event ends

No evergreen timer, no per-visitor reset, no "extended!" banner that restarts the clock. If it says Sunday at 8pm, pricing changes Sunday at 8:01pm.

Every vehicle shown is in stock

The grid is read from the live inventory feed across all three lots, so a vehicle that sells during the event leaves the page.

Every offer says who actually qualifies

Military, college grad, conquest, loyalty and financing-contingent offers carry their qualification next to the number, never a stacked total nobody can get.

Frequently Asked Questions

Is the countdown real?

Yes. The countdown reads the event’s published end time and stops there. We do not reset it per visitor, we do not run an evergreen timer, and we do not extend an event and restart the clock. When it hits zero, event pricing is over.

Are all vehicles shown available?

Yes. The event grid is read from the live inventory feed at Serra Honda of Sylacauga, Serra Nissan of Sylacauga and Tony Serra Ford, so a vehicle that sells leaves the grid. Vehicles are subject to prior sale.

Who qualifies for the advertised offers?

It depends on the offer, which is why every offer on an event page states its qualification next to the number. Some are available to all buyers, some require financing through the manufacturer, and some are restricted to military, college graduates, current owners or conquest buyers. We never combine offers into a single savings figure.